A bit about me

My work ethic was built early. At 14, growing up in Spain, I took my first retail job and balanced the store floor with schoolwork. That early start became a career: store by store, I worked my way up to Area Manager for United Colors of Benetton, managing teams across Spain before I'd even finished my twenties.

In 2001, that hard work opened an unexpected door. Inditex flew me to their headquarters in La Coruña to interview for a role managing their women's clothing line for stores in New York City. I made it through several rounds and then failed the English proficiency interview. It stung at the time, but it became the push I needed.

I enrolled at ESERP, a prestigious international business school, determined to sharpen my English and my professional edge. Almost by accident, I took a seminar in film finance and something clicked. I didn't know it yet, but that seminar would become the foundation of my career.

After graduating with a Master of Business Management, I set my sights on Los Angeles. I arrived in 2002 with no industry connections, and when someone gave me the opportunity, I started in Production roles in the high-demand world of US commercials and music videos — working with esteemed companies like RSA, Former HSI, Anonymous Content, Smuggler, and Pretty Bird. Those early years shaped me: surrounded by people relentlessly passionate about their craft, that energy pushed me to become the best version of myself.

In 2009, I met my husband, and despite chaotic schedules, long hours, and no family nearby, we've built a life together and raised two beautiful, talented kids.

Today, with nearly two decades of experience learning from the best in this business, I work as a Line Producer and Production Manager based in Los Angeles and Miami. My credits include national commercials for AT&T, Coca-Cola, TaylorMade, and American Express, as well as music videos for artists such as Mariah Carey, Justin Bieber, and Justin Timberlake. From a retail floor in Spain to production sets across the country, every step of this journey shaped the professional I am today.

Looking forward to working with you! Elsa